The Self-hypnosis Revolution
We carry out psychological analyses of products and target groups that make it possible to forecast market potential and to develop markets successfully.
Entrepreneurs always have to master a current open strategic question in their business case. BIFI responds to this challenge by forming a specific study objective from it. This determines the research methods to be applied with their respective advantages and disadvantages. We translate the topics for consumers into their core values. Finally, we translate it back for the business case how the results are to be interpreted in order to achieve the intended goals. Practical recommendations are the result of every BIFI study.
Since 2010, we have been working with an interdisciplinary, collaborative crew of researchers, creative and spirited minds in psychology, innovation, technology, and craziness. You will find our associates to be inquisitive, curious, and strong above average in strategic thinking and number crunchers. Whoever works at BIFI is also a detective and passionate enabler.
Since we put class before quantity in our project selection, we have the coolest, friendliest and most pleasant clients who inspire us every day. We thank them with a special feel-good factor. We are the most exciting of all nerd institutes. A flat hierarchy, characterized by family-like interaction and a creative working atmosphere, makes BIFI a pleasant place to develop the potential.
Head of Research & Managing Partner since 2012
Head of Projects
Steffen Erath, Head of Innovation at Hansgrohe
"We value BIFI as a professional and creative partner in the conception and development of new products. BIFI provides methodologically competent support, remains in constant exchange, and delivers sophisticated results that enable the basis for future decisions."
Marco Habschick, Partner at EVEREST & GF Gründerplattform
"The BIFI succeeds in tackling industry-specific challenges quickly, professionally and with a feel for the core of a problem. The BIFI-team handles complex tasks with a structured approach and very high standards of quality and accuracy."
Stephan Bayer, Founder and CEO of sofatutor
"In addition to high reliability and competence, the BIFI also convinces us with innovative suggestions on how to proceed, so that we now regularly work with the institute. The findings help us in a wide range of business areas."
International study on market launch and brand communication
Development of a sustainability guideline for the Federal Environment Ministry
Establishment and operation of a ZIM innovation network of tech SMEs
Efficacy study: Does the HypnoBox app improve sleep behavior?
Development of a mixed reality app for the presentation of high-end furniture
Purchase experiment via e-commerce: Is series production worthwhile?
Career starter, looking for many new projects with world innovations, coordinates an anthill, can write convincing texts, keeps an overview even when the office is really buzzing, is at the same time friendly and assertive.
Doer with quick grasp, desire for responsibility, super communication skills, efficiency and structured, ants in one's pants, openness for new experiences, has min. 3 months time or stays forever.
Psychology student or similar, loves challenges, is curious by nature, loves methodology, is up for full commitment, finds interesting solutions, finds start-ups exciting, has min. 3 months time for the adventure "BIFI".
Tel. +49 - (0)30 - 577 058 200
Management: Dr. Anke Skopec